Reputation Management - What is it?
Reputation Management is the response to reputation damaging information. Bad postings, negative feedback in blogs, horrible testimonials in popular forums, unrealistic scam allegations, and product reviews from false users can potentially put a company out of business and its Reputation Management.
And if this link is smearing your good Reputation in the first results pages, and with no Reputation Management action you can be for sure it will cause you more than just a headache.To give you an idea of where Reputation Management is needed, picture customers searching for your company’s relevant keywords and being faced with negative words just next to your company or products names in the first results page.
Reputation Management will assure that potential customers will have a first excellent impression of your company. Remember without any Reputation Management these shocking negative posts translate at the end into damage to your Reputation to say the least. Online Reputation Management is the response for any company to overcome this damaging information. More than erasing information from the first result pages of the most popular search engines, Online Reputation Management establishes other unexplored information gateways between the company and customers.
Reputation Management: How does it help you to improve your first page results?
Reputation Management has as first goal to get negative results off of the first page. Our Reputation Management approach consists of adapting various SEO strategies to outrank those negative results and send them far away from the main and most relevant result pages. Additional to the SEO Reputation Management strategies, we follow detailed technical Reputation Management protocol to reach the desired Reputation Management results avoiding undesired penalties from the most important search engines.
|
Think of these as Reputation Management oriented smaller sites, each one related to a specific keyword or subject of your main site. The Reputation Management strategy here is to complement search results with these keyword associated micro-sites |
Your company does not have a social media yet ? MySpace and Facebook profiles supported with a solid Reputation Management strategy can rank well for your company name |
Our Reputation Management strategies focus not only on web-site, but also on popular media results like images and video. Opportune Reputation Management on important video websites can lead to impressive first page Reputation Management results |
|
In Reputation Management it is not the number of links, but the quality of the sites where your links are. Obtaining links to your pages in relevant linking sites is a must for Reputation Management |
Reputation Management supported Blogs rank well in search engines. A proper managed blog with relevant and fresh content provides a key channel to your Reputation Management voice |
Press Releases and content refreshing articles can provide important links for Reputation Management in the first result pages |
|
Wikipedia itself ranks almost no 1 for almost any search term, but people wrongly believe they can add company or private content and get it to rank for their Reputation Management strategy. Even if a company could have a Wikipedia entry this would be an easy target defamation platform for those trying to give you a Reputation Management headache. Instead of having a Wikipedia entry, it is best to build your own wiki and profile. Best thing of your own wiki, you decide who contributes to it |
||
Micro Sites