Search Engine Optimization

Search engine optimization (SEO) is the act of increasing the volume and/or quality of traffic to a web site from search engine search results. As a rule, the higher up a site appears in the search results list, the more traffic it will receive from the search engine.

This SEO process is nothing more than ranking high from a few keywords. From a SEO viewpoint, if you search your keywords you will see the leading sites listed. To get traffic for your content, you need to have higher ranking than those sites. Command-Line Technology works to optimize and improve your search engine rankings with search engine tools, advice on placement, SEO training, tips, and information to improve your search engine keywords in comparison to the existing leaders. Better keyword ranking is the first step to increased site traffic, and increased site business.

To construct a great content-rich website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor's needs (why they visited) while accomplishing their own business goals for fame or fortune (why the website was created). Having a proper architecture is vital to the online internet marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. The site needs to be placed in front of potential visitors or they will not know you exist. It is the integration of web design, development, and internet marketing with focused traffic-generation tactics that is vital to the success of your site. Without smart marketing any great website will fail. Command-Line Technology focuses specifically on how to succeed at internet marketing through website design, search engine placement, search engine marketing, submission, analytics, email, and branding programs. We help you achieve high traffic to your website that converts to revenue.

SEO Web Design

Web design and SEO Design isn’t the same thing. Anyone can make a workable website using a Content Management Systems, and most web designers do just that. Make a workable web site. However, if you want to succeed and beat the competition you’ll need more than that, you’ll need an exceptional site. Command-Line Technology has the skilled team of web designers and SEO specialists you need to have that exceptional site. The only way to beat out the competition in the search engines is to design your site for the purpose of competing. A site designed for such a purpose will succeed with you, your customers, and the search engines. Our SEO Web Design page discusses design concepts and techniques as well as our design-related search engine optimization services.

Pay Per Click (PPC)

Search Engine Optimization will increase traffic to your site, but this increase does not necessarily mean instant new business. By using marketing programs such as pay per click (PPC), increased business can sometimes be seen in a matter of days. Every business should consider having a PPC program for their targeted keywords. This page discusses proven PPC methods that should allow you to increase business to your site quickly and efficiently. We discuss the entire PPC process on this page, and provide a complete step-by-step description of their use.

Website Copy Editing

CommandLineSEO's  team of highly qualified and experienced proofreaders and editors will check your Web site copy to make sure that:

• Copy that is free from error as well as clear, concise and consistent

• Language is user-friendly

• Headings and titles are logical and appropriate

• Information is prioritized

• Paragraphs, lists and summaries are in correct sequence

• Meta data are relevant and correct

• Copy is free of typographical errors

• Grammar, spelling, punctuation and tense are correct

• Web site copy is unambiguous, strong and consistent

The experienced Web copy editors at CommandLineSEO appreciate the impact of each and every word and link. They understand the importance of integrating the pages within your Web site to make it easy for your visitors to navigate the site and to access its internal and external links. 

They will also analyze your copy in terms of its overall impact, clarity, user-friendliness, and general effectiveness in conveying your message to the visitors to your site.

Website Copy Editing Checklist

• Is the content as up-to-date as is possible?  Visitors expect Web site content to be more up-to-date than printed material.

• Ensure that this information is not copied from another source without prior written permission.

• If your Web site is a corporate site, the content should be written in a corporate style and free of jargon.

• Is the content clear and concise, strong and unambiguous?

• Does the information cater for the audience that you are targeting?

• Have references or sources been included where there are citations or quotes?

• Avoid duplicating information across every page on the Web site.

• Is the page self explanatory or does it rely on other pages for definitions?  If it has dependencies on other pages, ensure that you are linking to the other pages.

• Be culturally sensitive when writing the content.  The website has a global reach and will be read by people from diverse demographics.

• Does the content have a meaningful heading and title?

• Web site content should be approximately 50% of the offline equivalent.  If your content is lengthy, make provision for an anchor at the bottom of the page for the visitor to jump to the top of the page without having to scroll up.

• If the content is lengthy, is it easy to read, with ample white space and the information displayed in small blocks?  The use of bullet lists, paragraphs and headings are recommended for lengthy pages.

• Ensure that the page does not contain underlines unless they are hyperlinks.  The visitor will be confused if you have headings with underlines that are not links.

• If you have used bolded text or italics, ensure that it is to highlight an important point or word as the user will notice these enhancements when scanning through the pages.

• It is generally more effective to use a numbered list when the order of entries is important; use an unnumbered list when the order is not important; limit the number in a single list to nine entries; and limit lists to two levels, primary and secondary.