Our Web site copy editing and proofreading service specializes in ensuring you receive maximum returns on the information you post on your Web site. 

The man who does not plan long ahead
will find trouble right at his door.
Confucius

CommandLineSEO's  team of highly qualified and experienced proofreaders and editors will check your Web site copy to make sure that:

• Copy that is free from error as well as clear, concise and consistent

• Language is user-friendly

• Headings and titles are logical and appropriate

• Information is prioritized

• Paragraphs, lists and summaries are in correct sequence

• Meta data are relevant and correct

• Copy is free of typographical errors

• Grammar, spelling, punctuation and tense are correct

• Web site copy is unambiguous, strong and consistent

The experienced Web copy editors at CommandLineSEO appreciate the impact of each and every word and link. They understand the importance of integrating the pages within your Web site to make it easy for your visitors to navigate the site and to access its internal and external links. 

They will also analyze your copy in terms of its overall impact, clarity, user-friendliness, and general effectiveness in conveying your message to the visitors to your site.

Web site copy editing checklist

• Is the content as up-to-date as is possible?  Visitors expect Web site content to be more up-to-date than printed material.

• Ensure that this information is not copied from another source without prior written permission.

• If your Web site is a corporate site, the content should be written in a corporate style and free of jargon.

• Is the content clear and concise, strong and unambiguous?

• Does the information cater for the audience that you are targeting?

• Have references or sources been included where there are citations or quotes?

• Avoid duplicating information across every page on the Web site.

• Is the page self explanatory or does it rely on other pages for definitions?  If it has dependencies on other pages, ensure that you are linking to the other pages.

• Be culturally sensitive when writing the content.  The website has a global reach and will be read by people from diverse demographics.

• Does the content have a meaningful heading and title?

• Web site content should be approximately 50% of the offline equivalent.  If your content is lengthy, make provision for an anchor at the bottom of the page for the visitor to jump to the top of the page without having to scroll up.

• If the content is lengthy, is it easy to read, with ample white space and the information displayed in small blocks?  The use of bullet lists, paragraphs and headings are recommended for lengthy pages.

• Ensure that the page does not contain underlines unless they are hyperlinks.  The visitor will be confused if you have headings with underlines that are not links.

• If you have used bolded text or italics, ensure that it is to highlight an important point or word as the user will notice these enhancements when scanning through the pages.

• It is generally more effective to use a numbered list when the order of entries is important; use an unnumbered list when the order is not important; limit the number in a single list to nine entries; and limit lists to two levels, primary and secondary.